Managing Crises in the Short and Long Term

Eric McNulty, associate director of Harvard’s National Preparedness
Leadership Initiative, studies how managers successfully lead their
companies through crises such as the Deepwater Horizon oil disaster
and the Boston Marathon terror attack. He identifies the common
traps that leaders fall into and shares how the best ones excel by
thinking longer-term and trusting their teams with operational
details. He also finds that companies that put people ahead of the
bottom line tend to weather these storms better. McNulty is a
coauthor of the book “You’re It: Crisis, Change, and How to Lead
When It Matters Most” and the HBR article “Are You Leading Through
Crisis… Or Managing the Response?”