Digital Transformation, One Discovery at a Time

Rita McGrath, professor at Columbia Business School, says the need
for organizations to adopt digital business models is more
important than ever. Change is accelerating as startups tackle
incumbents. And suddenly the coronavirus crisis is forcing the hand
of many companies that have put off digital transformations. She
explains how established firms can avoid bet-the-farm moves and
instead take small steps and quickly target their experiments.
McGrath is the coauthor of the HBR article "Discovery-Driven
Digital Transformation."