Pricing Strategies for Uncertain Times

Rafi Mohammed, founder of the consulting firm Culture of Profit,
says a crisis or recession is not the time to panic and slash
prices. He says leaders should instead reevaluate their price
strategy — or develop one for the first time — to better respond to
customers during the slump and keep them when the economy recovers.
He shares examples of companies across a variety of industries that
have created effective price strategies as well as his advice for
changing prices in response to Covid-19. Mohammed is the author of
“The 1% Windfall: How Successful Companies Use Price to Profit and
Grow.”