Every Business Can Be a Subscription Business

Robbie Kellman Baxter, a strategy consultant, says that
subscriptions aren’t just for newspapers and Netflix. She says they
can help companies from local retailers to giant industrial
manufacturers earn more consistent revenue and develop stronger
customer loyalty. And she explains how even during an economic
crisis, leaders can adopt a subscription business model to give
their organizations a better chance of surviving and thriving.
Kellman Baxter is the author of the book "The Forever Transaction:
How to Build a Subscription Model So Compelling, Your Customers
Will Never Want to Leave."