Future-Proofing Your Strategy with Scenario Planning

Peter Scoblic, cofounder and principal of the consultancy Event
Horizon Strategies, says that too many companies are short-sighted
in their strategy-making and don't effectively plan for different
potential futures. Using examples from the U.S. Coast Guard, he
explains how thoughtful and ongoing scenario planning exercises can
help organizations decide which investments will allow them to
thrive in varying circumstances and navigate many types of crisis.
Scoblic is the author of the HBR article "Learning from the
Future."