How Jeff Bezos Built One of the World’s Most Valuable Companies

Sunil Gupta, Harvard Business School professor, has spent years
studying successful digital strategies, companies, and leaders, and
he's made Amazon and its legendary CEO Jeff Bezos a particular
areas of focus. Drawing on his own in-depth research and other
sources, including a new collection of Bezos' own writing, "Invent
and Wander," Gupta explains how Amazon has upended traditional
corporate strategy by diversifying into multiple products serving
many end users instead of focusing more narrowly. He says that
Bezos's obsession with the customer and insistence on long-term
thinking are approaches that other companies and senior executives
should emulate.