Why Companies and Skilled Workers Are Turning to On-Demand Work

Joseph Fuller, professor at Harvard Business School, and Allison
Bailey, senior partner at Boston Consulting Group, say that the
Covid-19 pandemic is only accelerating a recent trend of companies
turning to digital talent platforms for highly skilled workers. The
need for agility and specialized skills has more firms seeking help
with projects. Meanwhile, more workers are joining these online
marketplaces for the promise of greater flexibility and agency.
Fuller and Bailey explain how organizations can strategically
employ this on-demand workforce to unlock value. With HBS
researcher Manjari Raman and BCG partner Nithya Vaduganathan, they
wrote the HBR article "Rethinking the On-Demand Workforce."