When to Team Up with Your Competition

Barry Nalebuff, professor at Yale School of Management and
cofounder of Honest Tea, says too many companies shy away from
cooperating with a competitor, and they’re leaving value on the
table. He says even when working with other companies to find
mutual benefits is not a clear win, cooperating may still be better
than not cooperating. He shares how Honest Tea, Apple, Ford, and
other firms analyze and capitalize on opportunities without giving
up their secret sauce. Nalebuff is the author, with NYU Stern
professor Adam Brandenburger, of the HBR article "The Rules of
Co-opetition."