How the Creative Economy is Changing with Covid-19

Scott Belsky, chief product officer at Adobe, says that creative
workers are a bigger part of the economy than ever, thanks to new
technologies, more gig work, and shifting norms following the
pandemic. He recommends that leaders at all companies — not just
those in traditionally creative fields — understand this key
component of value creation today. He explains how companies can
make themselves more competitive by making themselves more
attractive to the likes of designers, writers, and artists.