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  4. Streamlining Your Company’s Strategy
Felix Oberholzer-Gee, professor at Harvard Business School, says
many organizations spend so much energy on strategy that it
overwhelms with conflicting priorities. Instead, he argues
companies should simplify and focus on two value drivers: customer
satisfaction and employee satisfaction. By aligning strategic
initiatives on these alone, leaders make their workers’ jobs less
complicated and also improve customer experiences. Oberholzer-Gee
is the author of the HBR article “Eliminate Strategic Overload” as
well as the new book "Better, Simpler Strategy: A Value-Based Guide
to Exceptional Performance."

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