How To Talk Yourself Up (Without Turning People Off)

Leslie John, associate professor at Harvard Business School, has
done some deep research into the ways that people self-promote in
their professional lives and identified what works and what
doesn't. She says it is possible tout your own accomplishments
without annoying your colleagues, if you do it at the right time or
enlist others to boast on your behalf. She notes that many common
workarounds -- such as humblebragging -- are highly ineffective and
advises people to not only look for more natural opportunities to
self-promote but also try to present balanced views of themselves.
She's full of tips you can put to work, even in virtual settings.
John is the author of the HBR article "Savvy Self-Promotion."