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  3. HBR IdeaCast Podcast
  4. How Leaders Can Encourage Imagination
Martin Reeves, managing director and senior partner at Boston
Consulting Group’s Henderson Institute, has looked at how companies
reinvent themselves to achieve success. And he has found that an
essential ingredient in that process is imagination. It’s something
we cultivate in children but rarely practice deliberately in the
business world. He explains how to encourage and systematize
imagination in your organization. Reeves is the coauthor of the new
book The Imagination Machine: How to Spark New Ideas and Create
Your Company's Future.

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