No, Tech Start-ups Aren’t Taking Over the World

Looking at business news and stock market coverage over the past
decade (including a few HBR articles), you'd think that just about
every traditional, old-economy company has fallen prey -- or will
soon -- to tech-focused competitors. But London Business School's
Julian Birkinshaw says that story of disruption and destruction is
overblown. His research into Fortune 500 and Global 500
organizations shows that, despite the rise of a few tech giants
like Amazon and Google, many industries haven't been radically
remade and that many older incumbents are still standing strong. He
outlines the strategies they've used to do so, from fighting back
to reinvention. Birkinshaw is the author of the HBR article “How
Incumbents Survive and Thrive.”