The Positives—and Perils—of Storytelling

Jonathan Gottschall, a distinguished fellow at Washington &
Jefferson College, has researched storytelling and its unique power
to inspire. But as he spoke at business conferences and grew aware
of the popularity of storytelling in the corporate world, he came
to realize just how much stories can also manipulate and destroy.
From addressing climate change to the Theranos scandal, he explains
the ins and outs of stories and argues for establishing a culture
of honest storytelling in business. Gottschall is the author of the
book "The Story Paradox: How Our Love of Storytelling Builds
Societies and Tears them Down".