Inside Companies that Get the Purpose-Profit Balance Right

Purpose has become a corporate buzzword over the past decade.
Leaders are embracing the idea that companies can’t just do well
financially; they also have to do good for society. But how many
organizations are really walking the talk? Ranjay Gulati, professor
at Harvard Business School, has studied how dozens of
purpose-driven companies -- from Etsy in the United States to
Recruit in Japan -- simultaneously pursue profits. He argues that
while we all want a win-win, leaders must also sometimes learn to
make thoughtful tradeoffs. Gulati is the author of the book "Deep
Purpose: The Heart and Soul of High-Performance Companies” and the
HBR article “The Messy but Essential Pursuit of Purpose.”