Why Some Companies Thrived During the Pandemic

Keith Ferrazzi, founder of the consulting firm Ferrazzi Greenlight,
led a survey of more than 2,000 executives to study how they
reengineered operations during the pandemic. The research
identified a kind of extreme adaptability at the team and
organizational levels that helped some companies come out on top.
Ferrazzi argues that after months of ruthlessly adapting, leaders
should continue on a path of resilience and agility to stay
competitive in the post-Covid-19 world. And he offers concrete
steps to take. Ferrazzi is a coauthor of the new book "Competing in
the New World of Work: How Radical Adaptability Separates the Best
from the Rest."