Decisions Don’t Have to Be Either-Or

Making business decisions often means choosing one path over
another. And psychology research shows that our brains are wired to
make either-or choices. But Wendy Smith, management professor at
the University of Delaware, and Marianne Lewis, dean of the
University of Cincinnati Lindner College of Business, argue for
moving beyond tradeoffs. The researchers teach leaders how to
embrace ambiguity and paradox to come up with solutions that are
far better than one choice or the other. And they share practical
advice as well as stories of people who have discovered
opportunities for innovation and personal growth. Smith and Lewis
wrote the new book "Both/And Thinking: Embracing Creative Tensions
to Solve Your Toughest Problems."