What Business Leaders Should Know Now About the Metaverse

It might still seem like a buzzword, or something that only matters
to tech CEOs. But Matthew Ball, CEO of Epyllion and the former
global head of strategy for Amazon Studios, says the metaverse is
the "new internet" – and that it's already here. He argues that
companies large and small need to not only better understand what
the metaverse is, but should also be developing strategies around
it today. That can have an impact on marketing, customer relations,
product development, and much more, he says. Ball is the author of
"The Metaverse: And How it Will Revolutionize Everything."