To Improve AI Outcomes, Think About the Entire System

Artificial intelligence technology has been advancing, and
businesses have been putting it into action. But too many companies
are just gathering a bunch of data to kick out insights and not
really using AI to its fullest potential. Joshua Gans, professor at
Rotman School of Management, says businesses need to apply AI more
systemically. Because decision-making based on AI usually has
ripple effects throughout the organization. Gans cowrote the HBR
article “From Prediction to Transformation" and the new book "Power
and Prediction: The Disruptive Economics of Artificial
Intelligence."