A Deeper Understanding of Creativity at Work

We all know that creativity is the backbone of innovation and,
ultimately, business success. But we don't always think deeply
about how creative people get their ideas and the steps we might
take to do the same. Gabriella Rosen Kellerman, a physician and
chief product and chief innovation officer at BetterUp, and Martin
Seligman, a professor of psychology at the University of
Pennsylvania, say there are four types of creativity --
integration, splitting, figure-ground reversal, and distal thinking
-- and explain how each shows up at work. Amid startling advances
in artificial intelligence, people who hone these skills will set
themselves apart. Kellerman and Seligman are the authors of the HBR
article “Cultivating the Four Kinds of Creativity” and the book
Tomorrowmind.