Why You (and Your Company) Need to Experiment with ChatGPT Now

The online application ChatGPT and its integration into Microsoft
search engines have put generative artificial intelligence
technology in the hands of millions of people. Early adopters are
using them in their daily jobs, and preliminary academic studies
show big boosts in productivity. Managers can’t sit on the
sidelines, says Ethan Mollick, an associate professor of management
at The Wharton School of the University of Pennsylvania. He argues
that companies urgently need to experiment with ChatGPT and
eventually develop policies for it. He explains the breakthrough,
some promising uses, open questions, and what the technology could
mean for workers, companies, and the broader economy. Mollick wrote
the HBR article "ChatGPT Is a Tipping Point for AI."