A Marketing Professor and a Matchmaker Talk Personal Branding

Unless you're famous - or want to be - you might not think of
yourself as a brand. But whether you're in a meeting or on social
media, interviewing for a job or asking for a promotion, the way
you carry yourself conveys a certain image to the people around
you. Jill Avery studies marketing and is a senior lecturer at
Harvard Business School, and Rachel Greenwald is a professional
matchmaker and dating coach. Together, they explain why a strong
personal brand is important for professional success. They walk us
through how to think about reputation, identify core values, and
project our authentic selves. Avery and Greenwald wrote the HBR
article “A New Approach to Building Your Personal Brand.”