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  4. How to Reinvent a Consumer Brand
How does a brand or product that's been around for decades suddenly
become popular with a whole new segment of consumers? Terence
Reilly has some pointers. As CMO of Crocs, he used social media and
celebrity collaborations to drive sales of its signature boat
shoes. Now, as president at Stanley, he has made the company's
durable mugs TikTok famous and bestsellers across numerous retail
outlets. He explains how listening to employees and customers and
acting quickly on their insights can help any organization spur
growth.

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