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HBR IdeaCast Podcast
Trying to Persuade and Other Big Mistakes Marketers Make

Trying to Persuade and Other Big Mistakes Marketers Make

HBR IdeaCast vor 2 Jahren

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25:01

Podcast

HBR IdeaCast

649 Episoden

From Harvard Business Review

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Many marketers today focus on getting consumers to consciously
change their behavior. But that’s a sure path to failure, according
to Leslie Zane, founder of Triggers Brand Consulting. She says
neuroscience research shows that mastering instinct is far more
effective than persuasion. And she shares her key lessons for
aligning with the instinctive mind to improve company brands, new
products, social campaigns, or your own personal brand. Zane is the
author of the book The Power of Instinct: The New Rules of
Persuasion in Business and Life.