Malcolm Gladwell’s New Take on Tipping Points

There was a time when business leaders and managers didn't worry so
much about psychology or other social science research. Malcolm
Gladwell's writing played a big role in changing that. His popular
exploration of tipping points — the phenomenon where small,
incremental actions can suddenly fuse into a full-blown social
behavior — brought research insights to life and made them
mainstream. Now he's revisiting tipping points, this time looking
at how they can be used for damaging results. In this episode, HBR
editor in chief Adi Ignatius speaks to Gladwell about how the
author’s ideas have changed, the importance of social science and
journalism in today's world of virality, and the unexpected ways
leaders should consider human behavior. Gladwell is the author of
the new book Revenge of the Tipping Point: Overstories,
Superspreaders, and the Rise of Social Engineering.