A Hollywood Producer’s Formula for Taking Bigger Risks

Hollywood is known for huge personalities and behemoth production
studios taking big swings. But critics worry that the movie
industry is playing it way too safe recently — by churning out
remakes and fleshing out franchises, rather than dreaming up new
things. And the same can be said of many established businesses in
other industries. Larry Kasanoff, a movie producer and former
studio head, has lessons from his career taking passionate risks to
make groundbreaking movies like Platoon, Dirty Dancing,
and Mortal Kombat. He breaks down his framework for innovation
in three parts: Create, Ask, and Play. Kasanoff is the author
of A Touch of the Madness: How to Be More Innovative in Work
and Life . . . by Being a Little Crazy.