The business of Bluey

Bluey is one of the most-streamed TV shows in the world. But whilst
Bluey is owned and produced by Ludo Studios - an Aussie outfit
based in Brisbane - the commercial rights are owned by the BBC.
It’s all a bit interesting, so this week, News Club will be about
the juggernaut that is Bluey.  Club Picks: An interview in The
Independent with the creator of Bluey, Joe Brumm. A piece in the
Financial Review from a few years ago which goes through how the
ABC missed out on the commercial rights to Bluey.  A recent
piece by Bloomberg that throws up the possibility Bluey won’t
continue forever. You can listen to the transcript of that for free
here.  And ahead of the Bluey ‘movie’ on Sunday, an interview
in the Weekend Australian with Melinda Zanetti aka Chilli.