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The Alpha Female Podcast Podcast
AF 048: Chief Knixpert and Alpha Female Underwear Entrepreneur Joanna Griffiths

AF 048: Chief Knixpert and Alpha Female Underwear Entrepreneur Joanna Griffiths

The Alpha Female Podcast vor 6 Jahren

0:00

31:20

Joanna Griffiths is Chief Knixpert – aka founder & CEO – of
Knix Wear, a high-tech women’s underwear brand based in Toronto.
Always consumer-focused, Joanna has over ten years of marketing
and PR experience having worked for Universal Music, the
Toronto International Film Festival and CBC. Joanna holds an
MBA with distinction from INSEAD, where she won the Women’s Award
for Entrepreneurship and the Business Venture Competition for
Knix Wear, securing $20,000 to begin the business. Joanna
launched Knix Wear via a crowdfunding campaign in May of 2013 on
Indiegogo and became the most-funded Canadian fashion project of
all time. Knix Wear made crowdfunding and retail history, when
Hudson’s Bay placed an 18-store pre-order, marking the first time
a brand has been picked up by a major retailer via crowdfunding.
Joanna has been featured in Forbes, Fast Company, Entrepreneur
Magazine, The Globe and Mail, Dragons’ Den and hundreds of other
media outlets.

Robyn here – You have to click the Dragon’s Den link and watch
Joanna kill it on the show. Joanna and I went to summer camp
together so it’s amazing to see a childhood friend rock her
career!