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The 'vanilla girl' trend shows that beauty is power

The 'vanilla girl' trend shows that beauty is power

It's Been a Minute vor 3 Jahren

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17:02

If you're more than a casual observer on the interwebs, you've
probably heard the term, "chronically online" – someone who knows
the ins and outs of viral trends, memes and memorable moments. But
sometimes you can get too deep in the Matrix. That's why our new
segment, Chronically Online, is here to find the balance.

To kick it off, host Brittany Luse chats with Buzzfeed News
internet reporter Steffi Cao about her essay, "white women want
their power back: on bbls and balletcore, and the entropy of
aesthetic." After scrolling on Instagram Reels, Steffi noticed that
the clean girl, coastal grandmother and – most importantly – the
vanilla girl trends are all ushering in a very specific aesthetic.
Brittany and Steffi talk beauty as soft power and the rebrand of
white womanhood.

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