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How racism became a marketing tool for country music

How racism became a marketing tool for country music

It's Been a Minute vor 3 Jahren

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15:18

The top three songs in America right now are country tracks, and
the top two hits are by artists facing allegations of racism. At
the top of the charts is Jason Aldean: he shot to number one after
releasing his music video "Try That In A Small Town," which
included montages critical of the Black Lives Matter protests and
showed Aldean singing in front of a courthouse where a Black teen
was lynched. Morgan Wallen has the number two hit, and his
popularity rose after being cancelled for using the N-word.

But this is not unprecedented for the genre. Brittany sits down
with historian Amanda Martinez to talk about country music's
history of marketing itself in opposition of Blackness for
financial gain.

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