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The rise of the Pumpkin Spice Latte

The rise of the Pumpkin Spice Latte

It's Been a Minute vor 2 Jahren

0:00

15:28

It's been 21 years since Starbucks debuted the first pumpkin spice
latte in 2003. Since then, it's become a cultural phenomenon
greater than itself: it's shorthand for fall, for basicness, for
femininity, and even for white culture. In this episode from last
year, we explore why the PSL became so powerful — and how food
trends garner so much meaning.

Host Brittany Luse chatted with Suzy Badaracco, food trend
forecaster and founder of Culinary Tides, to discuss the $500
million dollar industry, and how little miss pumpkin spice has held
on to her cultural power.

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