Startseite
Podcasts
The Joe Santagato Show Podcast
Do You Actually Want To Be An Influencer?

Do You Actually Want To Be An Influencer?

The Joe Santagato Show vor 3 Jahren

0:00

13:11

When I stopped uploading to YouTube, I admit that, at the time, I
didn’t exactly know why. I knew I needed a break and that I wasn’t
feeling fulfilled, but it took time to really understand why I felt
the need to step away from a channel at the height of its
popularity. It didn’t take long to realize that I wasn’t alone, and
that burnout and long breaks from YouTube are a pretty common trend
among popular creators, or influencers, or whatever we’re called
these days. During my break from this channel, I did a lot of
work to find a way to return to uploading content that would be
sustainable and enjoyable. Hence, this new show. It’s a chance for
me to share my thoughts, no matter how absurd they may be, while
also diving way too deep into the topics that interest me. Plus the
bi-weekly schedule allows us more time to research, write, and make
sure each episode is a final product we’re truly proud of.
When I recently heard from a friend that most of his students said
they wanted to be YouTubers and influencers as a career, I had to
see if it was a larger trend. And it was. Being an influencer is
literally the #1 most desired job amongst kids. The more we
researched, the more I felt like there was a whole side to this
career that people weren’t considering. The side that can be super
damaging and have longterm effects on a person’s self-esteem and
self-worth, especially if they’re not aware of the potential
dangers. So I felt like I had to share some wisdom that I
wish I’d had when I first started out. Because this job really is
amazing, but I also don’t want people lighting themselves on fire
and eating sticks of butter on camera for a hit of fleeting digital
dopamine, all for the sake of calling themselves an influencer. So
now everyone wins. I get to share some (hopefully) useful advice
and you guys get me back on YouTube. I also really had to
make sure people knew about the fucking pig influencer with 17,000
followers. See you in two weeks. Learn more about your
ad choices. Visit megaphone.fm/adchoices