How Coca-Cola Hijacked Football

How Coca-Cola Hijacked Football


Coca-Cola claims that their name is the second most understood
term globally, behind only “okay”. It’s hard to ascertain how
true that is, but one thing is certain, Coca-Cola is one of the
biggest, most valuable, and most recognizable brands on planet
earth. And it has been for years, too.


Since the first glass of Coca-Cola was sold on the 8th of May,
1886 up until this day, Coca-Cola has built such a colossal brand
that’s really difficult to compete with.


One can attribute this immense global success to a lot of things
even down to cocaine which was once added to every bottle of
coke. People insist that the drink is heavily addictive and
that’s why it’s had such a hold on millions of people through the
years.


But nah, it’s surely not just that. I mean, first of all, cocaine
has not been added to Coca-Cola for about a hundred years now,
but it’s still one of the biggest brands in the world. Let’s face
it, the simple reason is the company’s unrivaled marketing
strategies.


Coca-Cola are geniuses when it comes to marketing. The reason
they’re such a recognizable brand today is because they’re
affiliated with the biggest and most recognizable phenomena on
the globe. 


Coca-Cola has huge affiliations with music, sports, fashion, and
even religious holidays. You’ll see the logo at the biggest
festivals, the Olympics, the World Cup, and you even relate it
heavily with Christmas. Look at what they did with Santa Claus,
for example. Till today, Coca-Cola is still credited with
popularizing the image of Santa as an old man in a red and white
suit.


The brand is associated with the things that bring the most joy
and happiness to people, and that’s exactly how they engrave the
brand in millions of memories and remain unforgettable.


And yeah, we mentioned sports. Coca-Cola’s presence in the world
of sports is huge and has existed for a really long time.