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  4. the Decline of Tim Horton's (with Corey Mintz)
Once upon a time, I loved Tim Horton's. I drank their coffee and I
ate their fresh baked goods, but those days are gone. The love
affair is long over. To put it bluntly, I think they suck
now. What puzzles me, is that it wasn't always this way and
that's why I'm left with burning questions...  When did they
lose their way, why did they lose their way, and will they ever get
back the magic they used to have?  It wasn't until I happened
upon a piece of investigative journalism in a MacLean's magazine
that the full picture of this betrayal became apparent. The
piece was titled "How Tim Horton's lost it's way" and as I read it
the veil of marketing that had obscured the slow decline of Tim
Horton’s was forcefully pulled away and Canada's dirty secret was
exposed.   Some of the points raised in that article will
be discussed and expanded upon in this episode as in this episode,
I'm joined by author and journalist Corey Mintz.  Our topic is
the DECLINE of Tim Hortons.  Links referenced in the episode:
Corey Mintz on twitter: https://twitter.com/coreymintz How Tim
Hortons lost it’s
way: https://www.macleans.ca/opinion/how-tim-hortons-lost-its-way/
Recreating Tim Hortons Menu for the Better:
https://www.macleans.ca/opinion/recreating-the-tim-hortons-menu-for-the-better/
Tim Hortons Needs to Stop Dreaming:
https://www.macleans.ca/opinion/tim-hortons-needs-to-stop-dreaming/
Contact: Website: https://www.nighttimepodcast.com Twitter:
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