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  4. SW 461 FBF: Converting Sales With Better Copywriting with Jon Benson
Today’s Flash Back Friday comes from Episode 287, originally
published in July 2017. Jon Benson, the creator of the Video Sales
Letter, joins the show to talk copy writing. Jon gives out some
tips on key words to focus on when you’re writing, the mindset you
need to influence your customers, and some specific steps […]

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