Episode 37 - Don't Avoid "NO!" for Auto Repair Shop Owners

What I want to talk to you about is the word “No.” We avoid no at
all costs. I'm going to tell you that “No” could and should be
your friend. “No” does so many great things for you. It allows
you to reflect. That's the first thing you should do with a “No.”
Not avoid it. Not pretend it didn't happen or don't blame
somebody or something for it. That's not what the “No” is there
for. Press play to hear how to see "NO!" as a gift and what you
should do the next time you get a "Yes!".