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On with Kara Swisher Podcast
The Big Business of Online Dating (Land of the Giants)

The Big Business of Online Dating (Land of the Giants)

On with Kara Swisher vor 3 Jahren

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51:47

Today, Nayeema sits down with dating industry veteran Lakshmi
Rengarajan and journalist Sangeeta Singh-Kurtz before we play you
an episode of the podcast they host — Land of the Giants: Dating
Games. In conversation, the three explore the business of online
dating, the incentive apps have to keep users swiping and the power
the people who run and build these dating services have in shaping
our love lives. Kara and Nayeema will be back on Monday with a
fresh episode of On with Kara Swisher. Until then, find them
on Twitter @karaswisher and @nayeema. __ Tinder, Hinge, OkCupid,
The League. If you’ve ever wondered why using these different
dating apps feels similar, it may be because they’re all owned by
Match Group, the company that helped start online dating in the
90s, and now owns two-thirds of the dating app market. Today, Match
is a dating app conglomerate with millions of users and over 45
brands around the world. That’s billions of dollars worth of swipes
and subscriptions. But does paying for what Match Group calls
“superpowers” — things like Hinge’s ‘roses’ and Tinder’s ‘super
likes’ — get users any closer to connecting with real-life
people? • Hosted by Sangeeta Singh-Kurtz (@sangeetaskurtz)
and Lakshmi Rengarajan (@Shmi_So_Far) • Subscribe for free. Be the
first to hear next week's episode by hitting the plus sign in your
favorite podcast app • Follow @TheCut and @verge on Twitter Learn
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