6 Web3 Concepts That Businesses & Creators Must Plan For In 2023 | Amanda Cassatt @ Serotonin | #142

Amanda is the Founder & CEO of Serotonin, the leading web3
marketing agency and product studio. Amanda sat down with us to
discuss 6 web3 concepts that businesses and creators must plan
for in 2023. They are; the future adoption of NFTs, what
community means to web3, web3 marketing, web3 social and the
creator economy, the conflict of open and closed worlds, and the
new economic survival of DAOs.


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GUEST INFO


Name: Amanda Cassatt


Twitter: https://twitter.com/amandacassatt


Website: https://amandacassatt.com/


Amanda's Book:
https://www.amazon.com/Web3-Marketing-Handbook-Internet-Revolution/dp/1394171951/ref=sr_1_1?crid=1VL5WCFKPL3A2&keywords=web3+marketing&qid=1672853175&sprefix=web3+marketing%2Caps%2C144&sr=8-1





TIME POINTS


0:00 - Intro


6:25 - What NFT categories is Amanda most excited about for 2023?


11:58 - What should we expect from crypto wallet on-boarding?


18:10 - Why is loyalty such a good use case for NFTs


21:15 - What does community mean to web3?


23:47 - What are the best ways to build community


27:12 - Will Discord continue to be the #1 host for web3
communities?


30:10 - Web3 social


34:35 - Amanda’s Book


38:14 - The difference between web2 and web3 marketing


42:42 - The current state of the metaverse


50:17 - Are DAOs working?


58:40 - What’s the next big onramp to web3?


1:02:12 - How to get the book


1:03:27 - Speed round