DEEP DIVE: Community Performance Marketing: Taking Web3 Growth to the Next Level | #147

Community provides so much value to a business so we teamed up
with our friend TPan, an expert in growth marketing and community
development, to discuss community performance marketing. HELP US
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️ AUTHOR INFO ️


Name: TPan


Twitter: @TPan_Web3 - https://twitter.com/TPan_Web3


SPONSORS


Kazm: The all-in-one tool for building a thriving web3
community


Lens Protocol: It's time to switch to web3 social with Lens


TIME POINTS


00:00 - Intro


03:53 - Community performance marketing with TPan


04:42 - Where is community now?


07:13 - Community growth + upskilling community roles


13:00 - Best in-class community growth


18:09 - Tools for automation and measurement


20:16 - Community as a business function


22:59 - Arguments against community growth


26:48 - Final thoughts