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Claire Sturgess

Claire Sturgess

How To DJ vor 3 Jahren
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In today's episode, we have a special guest, Claire Sturgess, who
shares her fascinating journey in the world of radio and
broadcasting. Claire's story begins with her A-level studies at
Salisbury College of Technology, as she didn't attend university.
Despite her desire to attend an art college, she believed she
wasn't artistic enough and ended up working various jobs, including
for a local newspaper and a sports car firm. With a bold move,
Claire decided to write a letter to the BBC asking for a job, and
much to her delight, she quickly received a reply and became a
filing clerk at BBC Enterprises. This experience opened doors for
Claire and allowed her to interact with iconic artists from Top of
the Pops. After a year, Claire applied for a position as a radio
production assistant for Radio One, beginning her love affair with
radio. Joining XFM, despite the pay cut, was a pivotal moment for
Claire as she felt it represented the music she loved. She
eventually left Radio One to start her own daytime show at XFM and
considered it the best decision she ever made. As Claire progressed
in her career, she faced unique challenges, such as starting empty
shows and navigating the differences between commercial radio and
the BBC. She also shares the importance of preparation, engaging
the audience, and incorporating listener content into her shows.
Throughout the episode, Claire emphasizes the significance of
authenticity, love for the subject matter, and understanding the
audience for a successful radio career. She also discusses her
experiences at XFM, the changes that occurred when it got bought by
Capital and later by another company, and the joy she found in
working with artists and bands at the Blue Finn Building. Stay
tuned as Claire reveals how she unexpectedly returned to radio
after thinking she was done with it and explores the power of the
medium in creating an intimate connection with listeners. She also
touches on the importance of voice and accent in radio and offers
insights into the changing landscape of the industry. How to DJ is
a Listening Dog Media production. Learn more about your ad choices.
Visit podcastchoices.com/adchoices

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