"Rethinking what new means" - Alexandra Kleemann from refurbed on the circular economy

Alexandra Kleemann is a seasoned marketer with nearly a decade of
expertise in the circular economy. In her role as Head of Markets
& Brands at refurbed, she makes it easy for consumers to
“Rethink New”. Before that she was the CMO of Shpock, another
circular economy start-up, where she raised aided and unaided
awareness by 30%.


About the FutureStrategies podcast and your
host:


I’m Florian Schleicher, a marketing strategist. I help brands
gain clarity, spark momentum, and turn strategy into something
that actually moves people. In 2022, I started my marketing
studio FUTURESTRATEGIES. to do exactly that. I currently work
with corporate clients from 11 countries.


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