"A company that takes care of the future" - Florian Iro from Erdal/Frosch about anchoring sustainability in a strategy

Florian Iro is the CEO of Erdal, a family-run manufacturer of
cleaning and care agents with headquarters in Germany. Their
highest-selling brand is Frosch, which has offered
environmentally friendly detergents since 1986. Before joining
Erdal he was s Director of Marketing and Sales and led a
traditional and artisan tableware manufacturer in Gmunden,
Austria into a new area of digitalization, global expansion and
unrivaled consumer experience. He also expanded and developed a
new disruptive business model with FRIYA - healthy snacking by
bringing together a vibrant lifestyle brand with truly functional
products.


About the FutureStrategies podcast and your
host:


I’m Florian Schleicher, a marketing strategist. I help brands
gain clarity, spark momentum, and turn strategy into something
that actually moves people. In 2022, I started my marketing
studio FUTURESTRATEGIES. to do exactly that. I currently work
with corporate clients from 11 countries.


If you want more, check out my FutureStrategies newsletter –
weekly inspiration on marketing, strategy and sustainability.


And if something’s blocking your brand from doing its best work,
let’s talk.