"A company that takes care of the future" - Florian Iro from Erdal/Frosch about anchoring sustainability in a strategy

Florian Iro is the CEO of Erdal, a family-run manufacturer of
cleaning and care agents with headquarters in Germany. Their
highest-selling brand is Frosch, which has offered
environmentally friendly detergents since 1986.


Before joining Erdal he was s Director of Marketing and Sales and
led a traditional and artisan tableware manufacturer in Gmunden,
Austria into a new area of digitalization, global expansion and
unrivaled consumer experience.


He also expanded and developed a new disruptive business model
with FRIYA - healthy snacking by bringing together a vibrant
lifestyle brand with truly functional products.


Are you curious to make your company’s marketing ready for the
future? Then I have the some simple and exciting options for you:


First, this is exactly what I do for my clients - I help them
build their future strategies with workshops and coaching
sessions.


I also have a very simple entry offer for founders and aspiring
marketing experts: The Simple & Sustainable Marketing
Academy, with a ridiculously cheap entry ticket price, because I
love sharing what I have learned.


And if you enjoy reading: Check out my newsletter where I write
about marketing, strategies and sustainability available every
two weeks in the FutureStrategies newsletter.


About Florian Schleicher: I'm a marketing strategist - over the
last 15 years I've led and helped shape marketing at McDonald's,
Greenpeace and Too Good To Go. Now I help forward-thinking
companies take their marketing to the next level.


With FutureS, the Impact Marketing Studio, I help brands achieve
their goals and sustainable growth. All without the usual hustle.