️ "Rethinking Marketing" - Alexis Eyre and Paul Randle about Sustainable Marketing

Alexis Eyre and Paul Randle wrote a book together: “Sustainable
Marketing” - The industry’s role in a sustainable future.


Both assess on the Sustainable Marketing, Media and Creative
course at the Cambridge University Institute for Sustainability
Leadership. They co founded the Sustainable Marketing Compass.
Alexis is also the co-founder of Sustainists. Based in the UK,
she has worked on all three sides of the marketing triangle -
agency, client and media owner side - and has spoken at the
Business Green NetZero Festival. Paul is the CEO of Pickle
Consulting Ltd also based the UK. He has worked with global
brands like Microsoft, BSI, Philips, VISA, Omnicom and Dentsu.


About the FutureStrategies podcast and your
host:


I’m Florian Schleicher, a marketing strategist. I help brands
gain clarity, spark momentum, and turn strategy into something
that actually moves people. In 2022, I started my marketing
studio FUTURESTRATEGIES. to do exactly that. I currently work
with corporate clients from 11 countries.


If you want more, check out my FutureStrategies newsletter –
weekly inspiration on marketing, strategy and sustainability.


And if something’s blocking your brand from doing its best work,
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