Measuring the Right Metrics with AJ Davis

In this episode of Rebooting Business, I talk with AJ
Davis. 





AJ  Davis is an industry expert in user experience strategy
with a proven  track record for delivering value to
businesses.    AJ is a Wellesley College alumnae
and has a Master's degree in Human  Factors in Information
Design from Bentley University.    


Some of the topics we discuss in this interview include:
   Her background and experience Small business
approaches  What small business owners can do to level the
playing field How digital marketers can bridge the gap with small
business owners who  need our help the most but also
conversely less likely to use online  marketing At what
point do conversions and metrics become relevant to typical
 business owners?   We also touch on a few more
topics in this interview.    


To learn more about digital marketing for business growth, visit
 www.dms.blue today.