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Measuring the Right Metrics with AJ Davis

Measuring the Right Metrics with AJ Davis

Rebooting Business vor 6 Jahren

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34:01

In this episode of Rebooting Business, I talk with AJ
Davis.

AJ Davis is an industry expert in user experience strategy
with a proven track record for delivering value to
businesses.    AJ is a Wellesley College alumnae
and has a Master's degree in Human Factors in Information
Design from Bentley University.

Some of the topics we discuss in this interview include:
   Her background and experience Small business
approaches What small business owners can do to level the
playing field How digital marketers can bridge the gap with small
business owners who need our help the most but also
conversely less likely to use online marketing At what
point do conversions and metrics become relevant to typical
business owners?   We also touch on a few more
topics in this interview.

To learn more about digital marketing for business growth, visit
www.dms.blue today.