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Research Talk with Prof. Dr. Bodet (Co-Branding in Sport Management)

Research Talk with Prof. Dr. Bodet (Co-Branding in Sport Management)

MAS Podcast vor 3 Jahren

0:00

24:13

In this episode, we welcome Prof. Dr. Guillaume Bodet, former
European Association for Sport Management board member and the
dean of the Département de Management du Sport de l'Université
Lyon 1 at the Claude Bernard University Lyon 1 in France. Besides
the major characteristics of sport management and their
managerial implications, Prof. Dr. Bodet provides insights into
the Co-Branding effects of the FIFA World Cup 2022 in Qatar. You
should not miss this episode if you are additionally interested
in knowing the impact wearing green trousers as a professor can
have on students in Lyon and if Prof. Dr. Bodet was right about
his predictions on the FIFA World Cup.