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*GCVB Series* #58 Tracking the customer journey with Murmuras [EN]

GCVB Series #58 Tracking the customer journey with Murmuras [EN]

Marketing bla bla vor 4 Jahren

0:00

39:09

Time stamps:

(0:50) - What is Murmuras?

2:25 Menthal App: Studying large scale human behaviour

5:50 Target groups: Consumers, Psychologists, Marketers,
Nutritionists, Researchers, etc.

7:25 Murmuras helps you find out how your customer uses your app

8:20 Finding out what's "hot"

9:15 Tracking the whole customer journey

14:30 Knowing what your competitor is up to

15:40 The Panel

16:40 Find out which (clothing) companies' ads are targeting you

19:10 Using existing data with Murmuras' analysis

22:30 Behaviour in web3.0 vs reality

28:00 GDPR in web3.0 and mapping real life behaviour with online
behaviour

29:50 Augmented Reality as a middleground

32:35 Accessibility vs Need

More on Murmuras:

https://murmuras.com/de

If you find Murmuras as interesting as we do, please feel free to
reach out to us or to Johnny to discuss your use case. We are
happy to support you with your Marketing and Consumer Insights
projects

More on GCVB: https://germancontent.io

Instagram @contentgerman:
https://www.instagram.com/contentgerman/

Check out our course on UDEMY:
https://www.udemy.com/course/efficient-digital-marketing-management/

My Website: https://victoriahufnagl.com

Instagram @marketingblabla:
https://www.instagram.com/marketingblabla/