Houdini - Forward to Nature with Eva Karlsson

For this eleventh Episode Fabian Nendza travelled to Stockholm with
the Hew Horizons Podcast team to meet Eva Karlsson personally in
the Houdini Head office. The CEO of Houdini Sportwear Eva Karlsson
is pretty much understood as a true visionary. She thinks in
systems and takes a broader perspective on sustainability. At the
center of Houdini’s philosophy is functional circularity: the
collection is produced with the best available technology and
circular services are offered to Houdini’s clients to enhance their
lifestyles. Houdini’s actions are guided by a regular Planetary
Boundary Assessment (Stockholm Resilience Center) to understand
their own actions within a broader context and to make
corresponding choices.