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re:publica 17 - All Sessions Podcast
Love and Good Influence in a Post-Factual World (en)

Love and Good Influence in a Post-Factual World (en)

re:publica 17 - All Sessions vor 9 Jahren

How can positive messages breakthrough in the era of fake news and in times of discontent? Led by an expert in social change communications, this interactive workshop will reveal how advocates for justice, inclusion and equality can use behavioral science

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Joanna Mikulski Whether we like it or not, we're hardwired to pay
more attention to bad news than good news, and to see threats more
clearly than opportunties. This ingrained "negativity bias" makes
us susceptible to bad actors who prey on our worst
instincts, and presents challenges for advocates seeking to build
more empathetic, caring and fair societies. But with the right,
science-based strategies, positive messages can-- and do--
breakthrough, and change is possible. The workshop
facilitator, Joanna Mikulski, will review what behavioral science
tells us on how to influence for good, using stories
from successful initiatives to prevent violence and promote
equality. She will present a framework to help advocates
craft effective arguments, and lead them through a fun
and interactive exercise to identify how to apply these
principles for good influence in their work and
digital lives. Joanna is an experienced and dynamic
speaker and faciliator, who has worked with leaders across
government, philanthropy, business and non-profits to harness
investment in proven solutions to prevent violence, empower women
and girls, and promote the use of open technology in community
development.