"Educating future change makers" - Christina Gaither from the Tomorrow University on big visions in education

Christina Gaither  is a brand storyteller and marketing
specialist, with over a decade of experience working with
international events and brands. Her journey began at the Volvo
Ocean Race, where she managed the event’s media operations around
the globe. Later on she joined Red Bull , where she led the
communications and content production for top sponsored
motorsport events like the Dakar Rally, WRC, and Formula 1. In
2018 she transitioned into higher education marketing, playing a
key role at Catalyst Institute for Creative Arts and Technology,
where she led the institute’s award-winning rebrand. In June 2023
she joined Tomorrow University, Europe’s leading remote learning
institute for sustainable business management.


About the FutureStrategies podcast and your
host:


I’m Florian Schleicher, a marketing strategist. I help brands
gain clarity, spark momentum, and turn strategy into something
that actually moves people. In 2022, I started my marketing
studio FUTURESTRATEGIES. to do exactly that. I currently work
with corporate clients from 11 countries.


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And if something’s blocking your brand from doing its best work,
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