Tim Godfrey - #72 - Chief Marketing Officer at Professional Triathletes Organisation

In this episode, I talked to Tim Godfrey, Chief Marketing Officer
at the Professional Triathletes Organization, about the strategic
marketing aspects of how the PTO wants to grow the sport of
triathlon.


The ambitious self-starter with a passionate and dedicated
interest in sport, media, and entertainment gained an excellent
track record working for internationally renowned media
businesses and sports organizations over the years. Tim was
previously CMO at SailGP, Sports Partnerships Director for ITN
Productions, and Head of Media at FIA Formula E, now one of the
fastest-growing sports out there.


In this podcast, we talked about different revenue streams and
how the PTO plans to grow these, off-race content production and
the brainstorming process of ideas, what an athlete can learn for
his marketing by the professionalism of the PRO and much more.


Show sponsor:


Swisslife Select: swisslife-select.de/dominik-koehne.html


Steuerberater Matussek: stb-matussek.de


Schloss Hohenkammer: schlosshohenkammer.de


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